What do you call that?

I love my Meijer, and the sales it has on electronics. Once, I bought dozens and dozens of these on sale for 89 cents (original price $3-4). Items that go on sale are often the things people don't want. I shouldn't have been surprised to see an influx of iPhone 5 cases on these sale end caps, since the phone is now officially discontinued.

But look at the labels in the photos below? I know Apple called the third generation iPad the "New iPad" but they never did this with phones and I have no idea where they got the title "New iPhone." No wonder they are on clearance.

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And a bonus: What is the iPod Touch 4G? Oh, fourth generation, this makes it seem like it has 4G

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